Universities should tailor their fund-raising activities to the economic climate and avoid capital campaigns, a veteran development leader told a group of university officials from around the world last week gathered at New York University, reports The Chronicle of Higher Education

“They should have fund-raising studies, meet with their donors, and use this period for silent strategy,” said Naomi Levine, chair and executive director of NYU’s s George H. Heyman Jr. Center for Philanthropy and Fundraising. “They wouldn’t want to have very glamorous events. It just doesn’t look right, when people are losing jobs. They need to tone it down.”

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