Washington-Area United Way Shifts From Workplace Giving

As part of a broader overhaul of its strategy and staff, United Way of the National Capital Area is rethinking its traditional fundraising focus on the workplace, writes The Washington Post.

Under the leadership of William A. Hanbury, who took over the Washington-area United Way in 2009 but will step down in September, the chapter is one of the pacesetters in a growing national shift by the charity toward newer revenue sources, such as brokering partnerships between donors and organizations to create social programs.

The workplace campaign accounts for 85 percent of the Washington United Way’s revenue but annual collections have dropped by nearly two-thirds since 1991, from $75-million to $26.1-million. Many large companies now run in-house charity drives.

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