Internet billionaire Marc Benioff is calling on technology peers to contribute a collective $10-million for Bay Area anti-poverty programs in what the San Francisco Chronicle calls the start of a larger, concerted challenge to engage the industry in regional philanthropy.
The SF Gives effort, a partnership between Mr. Benioff’s Salesforce.com and San Francisco charity Tipping Point, is seeking $500,000 pledges from 20 technology firms and already has commitments from Google, LinkedIn, Zynga, and other players. Mr. Benioff said he hopes eventually to expand the program to $100-million. Tipping Point founder Daniel Lurie said SF Gives represents “a cultural shift” in the industry.
Mr. Benioff, a San Francisco native, has spearheaded efforts to get tech companies to step up local giving as their high-paid employees move into the city, driving up housing costs and generating public and political pressure on firms to take a more active civic role. “We don’t want to be the industry that looks like ‘The Wolf of Wall Street,’” he told the Chronicle. “We want to be more benevolent.”Return to Top