Author Archives: Nancy Schwartz
April 2, 2012, 12:15 pm
Nancy Schwartz, publisher of Getting Attention, a blog and e-mail newsletter that provides advice on nonprofit marketing, has conducted interviews in recent months with scores of charity experts about the best ways to get results. The Chronicle asked her to share the highlights of her free new guide:
Try as we may to stay on plan, life as a nonprofit marketer or fundraiser (or both) makes it hard to stay on course.
With so much change—in the world around us, in the environment in which we work, in marketing and fundraising strategies and tools, and in our organizations themselves—there are times that we all need help, a little inspiration to let us know we are on the right track, or a new way to look at an old problem.
And what better way to find that inspiration than through your peers in the nonprofit world.
Here are some first-hand accounts of marketing techniques…