Category Archives: Fundraising


Giving Will Barely Rise in 2013, Report Predicts

Environmental groups chalked up bigger increases than any other causes, according to the Atlas for Giving. (Photo by Cristina Mittermeier/LCP/Conservation International)

Giving in 2013 is expected to rise only 1.6 percent from last year, according to a new report, making it one of the worst fundraising years in five decades, projects the Atlas for Giving, an independent forecasting service.

Among the reasons for the gloom: The stock market is likely to tumble, the unemployment rate will remain s…


A Light Touch Draws New Donors to Suicide-Prevention Charity

To raise money, a suicide-prevention charity tries to make people happier.

What can you do when donors don’t give because your charity works on painful, unpleasant, or controversial issues?

One solution is to change people’s perception of the work you do. Samaritans, a Boston charity that helps prevent suicide, took that approach and is already attracting more corporate aid as a result.

Instead of talking about death and the depression associated with suicide, Samaritans is focusing on the oppos…


Nearly $7-Million Raised in One-Day Online Contest

Columbia University raised $6.9-million, most of it online and in 24 hours, by running a contest to see which of its 16 schools could produce the most money for the institution’s annual fund.

Giving Day, held in October, was the brainchild of CloEve Demmer, director of Columbia’s annual fund. Ms. Demmer says she got the idea from a daylong online drive in Minnesota called Give to the Max day, which started in 2009.

The university recruited 14 alumni volunteers to train as leaders and assigned th…


Online Giving Grew Fast in Fourth Quarter

The last week of December, usually a boom time in online donations, was fairly sluggish compared with 2011, according to figures from more than 8,700 charities whose performance The Chronicle has been tracking weekly since Thanksgiving. Nonetheless, the fourth quarter produced a surge in online gifts.

The amount donors contributed online fell by 1 percent, and the number of gifts declined by nearly 3 percent compared with the last week of 2011.

But overall results for the quarter are still impre…


Charities Got Fewer but Bigger Online Gifts Last Week

The number of gifts people are making online slowed last week for the second time in a row, compared with this time a year ago, but because donors are giving much larger average gifts, charities are barely feeling a decline in donations.

The number of gifts fell 12 percent last week, following a decline of 6 percent in the second week of December.

Still, the total dollar value of online gifts dropped by less than 1 percent last week because the average online gift rose to $149.21, up from $131.9…


Charities Use Mobile Apps to Attract Year-End Donors

A growing number of charities are seeking  year-end gifts by reaching out to donors with mobile apps.

While few nonprofits expect to raise much through the apps, they hope the tools will serve them well in the future by appealing to younger, smartphone-savvy donors.

Here’s how three nonprofits are using apps:

Hunger Relief International struck a partnership with GetCharitable to raise money though an Android app. After people download the app, an image pops up daily on the background wallpaper o…


2012 Fundraising Outlook Is Bright for Many Charities

As charities seek to wrap up their fundraising campaigns for 2012, a Chronicle spot check of 125 nonprofits suggests that a majority will see contributions increase this year.

Nearly 60 percent of the 71 groups said that they expect 2012 donations to exceed what they raised in 2011.

Only about a quarter forecast a decrease, while another 16 percent expect contributions to be about the same this year as in 2011.

In a significant sign of progress, comparing 2012 with 2007, before the recession sta…


‘5 Weeks of Giving’ Campaign Reaches Out to Donors Every Day

Anthony Allen and Bryan Hall of the Baltimore Ravens autographed items for the “5 Weeks of Giving” kick-off event held by Volunteers of America Chesapeake.

Thirty-five days of nonstop outreach online are helping one charity raise money at year’s end.

Volunteers of America Chesapeake’s “5 Weeks of Giving” campaign aims to do something new for its supporters each day. For instance, on “Text Tuesday” it urges donors to donate $10 by sending a text message.

Other themed days include:

* “Motivation…


More Than $1-Million Raised for Newtown’s Survivors

More than $1-million has poured into a fund to help Newtown, Conn., and the survivors of the mass shooting there Friday, while a separate effort is raising at least $2,000 an hour online.

The United Way of Western Connecticut, which has created the biggest fund thus far, is now assembling people in Newtown to decide where the money should go.

Isabel Almeida, executive vice president of United Way, said her organization wants to be clear that it was just collecting the money, not setting prioriti…


Year-End Online Gifts are Bigger, but Number of Donations Slows

Donors are making bigger online gifts to charity this month than they did last year at this time, but they are making fewer gifts, according to data provided by Network for Good, a giving site that provided information on online contributions to 8,700 charities.

Last week, the average online gift made through Network for Good was $122.55, up from $113.57 for the same week in 2011.  The average gift size rose by a similar percentage in the previous week.

The gain could be a sign that concerns abo…