Category Archives: Giving
January 11, 2013, 11:57 am
Columbia University raised $6.9-million, most of it online and in 24 hours, by running a contest to see which of its 16 schools could produce the most money for the institution’s annual fund.
Giving Day, held in October, was the brainchild of CloEve Demmer, director of Columbia’s annual fund. Ms. Demmer says she got the idea from a daylong online drive in Minnesota called Give to the Max day, which started in 2009.
The university recruited 14 alumni volunteers to train as leaders and assigned them to work with specific schools to help promote the contest.
The volunteers and Columbia staff member drummed up interest by asking people to start giving early to show their support for Giving Day and get some buzz about the event started in alumni and donor circles. By the time Giving Day officially started, it had raised $1-million and recruited about 100 volunteers.
They sent out…
January 3, 2013, 9:02 am
The last week of December, usually a boom time in online donations, was fairly sluggish compared with 2011, according to figures from more than 8,700 charities whose performance The Chronicle has been tracking weekly since Thanksgiving. Nonetheless, the fourth quarter produced a surge in online gifts.
The amount donors contributed online fell by 1 percent, and the number of gifts declined by nearly 3 percent compared with the last week of 2011.
But overall results for the quarter are still impressive, largely because appeals in October and November produced strong returns, according to Network for Good, which has been providing data on charities it helps garner online gifts.
The total contributed in the last quarter through Network for Good grew 38 percent, while the number of online gifts rose 36 percent compared with the same time in 2011.
November was an especially strong …
December 27, 2012, 11:31 am
The number of gifts people are making online slowed last week for the second time in a row, compared with this time a year ago, but because donors are giving much larger average gifts, charities are barely feeling a decline in donations.
The number of gifts fell 12 percent last week, following a decline of 6 percent in the second week of December.
Still, the total dollar value of online gifts dropped by less than 1 percent last week because the average online gift rose to $149.21, up from $131.92 in the same week of 2011.
Those figures, based on donations to 8,700 charities that accept donations through the nonprofit group Network for Good, come after a promising start to the giving season last month and in initial days of December. The increases were triggered in part by the number of appeals for Superstorm Sandy and #GivingTuesday, an effort to increase charitable giving…
December 26, 2012, 12:49 pm
As charities seek to wrap up their fundraising campaigns for 2012, a Chronicle spot check of 125 nonprofits suggests that a majority will see contributions increase this year.
Nearly 60 percent of the 71 groups said that they expect 2012 donations to exceed what they raised in 2011.
Only about a quarter forecast a decrease, while another 16 percent expect contributions to be about the same this year as in 2011.
In a significant sign of progress, comparing 2012 with 2007, before the recession started, half the charities said they expect to surpass what they raised in 2007, 20 percent said giving will be about the same, and 30 percent predicted it will be less.
More than 100 of the groups said Superstorm Sandy has had no effect on year-end contributions.
Charities also provided some perspective on year-end online gifts. Weekly data provided to The Chronicle shows that…
December 18, 2012, 9:31 am
Donors are making bigger online gifts to charity this month than they did last year at this time, but they are making fewer gifts, according to data provided by Network for Good, a giving site that provided information on online contributions to 8,700 charities.
Last week, the average online gift made through Network for Good was $122.55, up from $113.57 for the same week in 2011. The average gift size rose by a similar percentage in the previous week.
The gain could be a sign that concerns about the economy are starting to ease, says Katya Andresen, chief operating officer for the giving site. However, she noted that a growing number of companies are using Network for Good to run employee-giving drives, making year-to-year comparisons tricky.
And signs of a slowdown in the number of gifts last week could be worrisome. In the first week of December, the number of donations…
December 18, 2012, 9:21 am
People who play FarmVille, the popular Facebook game, have bought 101,409 “Cheer Ewe Up” virtual horses, priced at $1 each, so needy kids will get real toys during the holiday season.
The horse is the most popular virtual item in “Oh, What Fun,” a holiday campaign to benefit Marine Toys for Tots Foundation.
The drive was created by Zynga.org, whose affiliated company Zynga owns many of the most popular games on Facebook. It is the first time Zynga has ever asked its game makers to craft virtual goods to raise money for a single cause, apart from disaster-relief fundraising.
Ken Weber, executive director of Zynga.org, says the amount raised so far will provide 28,800 toys for needy kids.
December 11, 2012, 7:40 am
Online giving to 8,700 charities rose 13.3 percent last week when compared with the same days last year, according to Network for Good, a giving portal that processes online donations. What’s more, the number of donations grew nearly 7 percent. Even so, last week’s increase is small compared with increases of 40 to 60 percent in the past few weeks.
Katya Andresen, chief operating officer of Network for Good, said she thought the increase could be attributed to the rising number of sophisticated appeals nonprofits are sending out for year-end gifts and donations to Hurricane Sandy recovery efforts. She also said many companies are running campaigns that are encouraging their workers to give.
The findings are based on a study of 8,700 charities that used Network for Good to process online gifts. During the week after Thanksgiving, the total amount raised online increased 42 percent, …
December 3, 2012, 9:22 am
Organizers of #GivingTuesday report that The Associated: Jewish Community Federation of Baltimore raised the most money during the inaugural national day of giving, attracting $1-million in online donations. Last year, the organization raised $81,000 on the Tuesday after Thanksgiving.
The charity’s fundraising strategy wasn’t new or innovative; instead it relied on an old-fashioned tactic: the phone-athon.
After sending supporters messages about #GivingTuesday and advertising in local papers, The Associated gathered more than 100 volunteers, and from 10:30 a.m. to 8 p.m. Eastern time, staff members and volunteers called donors, told them about that day’s national giving…
November 30, 2012, 5:01 pm
#GivingTuesday, the effort to turn the Tuesday after Thanksgiving into a new national day of giving, is getting more momentum as charities tally their hauls for the day.
In addition to Blackbaud and Network for Good, which on Wednesday both reported more than 50-percent increases in dollars, more Web sites that process charitable contributions are offering similarly sunny data.
• Razoo, whose fundraising Web site lets charities raise money for specific projects, said it received a 50- percent increase in donations on Tuesday compared with last year’s Tuesday after Thanksgiving.
November 28, 2012, 5:21 pm
#GivingTuesday may well become a new holiday tradition, as donors generously responded to charities’ pleas to take time off from shopping days like Cyber Monday and Black Friday to give and volunteer.
The amount of online donations processed by Blackbaud, a processor of online gifts, shot up 53 percent to $10-million on Tuesday, compared with the same day last year.
Network for Good, another processor of online gifts, also reported a spike. The total number of donations more than doubled, to 113 percent, on #GivingTuesday versus the Tuesday after Thanksgiving 2011. The amount collected Tuesday was also 55 percent more than the amount of donations collected on Monday.
Of course, with the holiday season just starting, it’s hard to know yet whether people accelerated the giving they typically wait to do until the end of December or whether the money will be an overall lift for …