Category Archives: Giving


Nearly $7-Million Raised in One-Day Online Contest

Columbia University raised $6.9-million, most of it online and in 24 hours, by running a contest to see which of its 16 schools could produce the most money for the institution’s annual fund.

Giving Day, held in October, was the brainchild of CloEve Demmer, director of Columbia’s annual fund. Ms. Demmer says she got the idea from a daylong online drive in Minnesota called Give to the Max day, which started in 2009.

The university recruited 14 alumni volunteers to train as leaders and assigned th…


Online Giving Grew Fast in Fourth Quarter

The last week of December, usually a boom time in online donations, was fairly sluggish compared with 2011, according to figures from more than 8,700 charities whose performance The Chronicle has been tracking weekly since Thanksgiving. Nonetheless, the fourth quarter produced a surge in online gifts.

The amount donors contributed online fell by 1 percent, and the number of gifts declined by nearly 3 percent compared with the last week of 2011.

But overall results for the quarter are still impre…


Charities Got Fewer but Bigger Online Gifts Last Week

The number of gifts people are making online slowed last week for the second time in a row, compared with this time a year ago, but because donors are giving much larger average gifts, charities are barely feeling a decline in donations.

The number of gifts fell 12 percent last week, following a decline of 6 percent in the second week of December.

Still, the total dollar value of online gifts dropped by less than 1 percent last week because the average online gift rose to $149.21, up from $131.9…


2012 Fundraising Outlook Is Bright for Many Charities

As charities seek to wrap up their fundraising campaigns for 2012, a Chronicle spot check of 125 nonprofits suggests that a majority will see contributions increase this year.

Nearly 60 percent of the 71 groups said that they expect 2012 donations to exceed what they raised in 2011.

Only about a quarter forecast a decrease, while another 16 percent expect contributions to be about the same this year as in 2011.

In a significant sign of progress, comparing 2012 with 2007, before the recession sta…


Year-End Online Gifts are Bigger, but Number of Donations Slows

Donors are making bigger online gifts to charity this month than they did last year at this time, but they are making fewer gifts, according to data provided by Network for Good, a giving site that provided information on online contributions to 8,700 charities.

Last week, the average online gift made through Network for Good was $122.55, up from $113.57 for the same week in 2011.  The average gift size rose by a similar percentage in the previous week.

The gain could be a sign that concerns abo…


Facebook Games Raise $360,000 for Toys for Tots

FarmVille’s “Cheer Ewe Up Horse” doesn’t exist in real life; it lives solely on Facebook. But it is one reason that Toys for Tots has already raised $360,000 on the social network.

People who play FarmVille, the popular Facebook game, have bought 101,409 “Cheer Ewe Up” virtual horses, priced at $1 each, so needy kids will get real toys during the holiday season.

The horse is the most popular virtual item in “Oh, What Fun,” a holiday campaign to benefit Marine Toys for Tots Foundation.

The drive …


Online Giving Streak Continues With 13% Rise Last Week

Online giving to 8,700 charities rose 13.3 percent last week when compared with the same days last year, according to Network for Good, a giving portal that processes online donations. What’s more, the number of donations grew nearly 7 percent. Even so, last week’s increase is small compared with increases of 40 to 60 percent in the past few weeks.

Katya Andresen, chief operating officer of Network for Good, said she thought the increase could be attributed to the rising number of sophisticated …


#GivingTuesday’s Most Successful Charity Raised $1-Million

Volunteers gathered at The Associated’s headquarters to make phone calls to donors, urging them to give on #GivingTuesday.

Organizers of #GivingTuesday report that The Associated: Jewish Community Federation of Baltimore raised the most  money during the inaugural national day of giving, attracting $1-million in online donations. Last year, the organization  raised $81,000 on the Tuesday after Thanksgiving.

The charity’s fundraising strategy wasn’t new or innovative; instead it relied on an …


More Charities Report Fundraising Boost From #GivingTuesday

How the Pennsylvania SPCA thanked supporters on Facebook for their #GivingTuesday contributions.

#GivingTuesday, the effort to turn the Tuesday after Thanksgiving into a new national day of giving, is getting more momentum as charities tally their hauls for the day.

In addition to Blackbaud and Network for Good, which on Wednesday both reported more than 50-percent increases in dollars, more Web sites that process charitable contributions are offering similarly sunny data.

Razoo, whose fundrai…


#GivingTuesday Sparks Big Spike in Donations

#GivingTuesday may well become a new holiday tradition, as donors generously responded to charities’ pleas to take time off from shopping days like Cyber Monday and Black Friday to give and volunteer.

The amount of online donations processed by Blackbaud, a processor of online gifts,  shot up 53 percent to $10-million on Tuesday, compared with the same day last year.

Network for Good, another processor of online gifts, also reported a spike.  The total number of donations more than doubled, to …