Category Archives: Online Fundraising


Nearly $7-Million Raised in One-Day Online Contest

Columbia University raised $6.9-million, most of it online and in 24 hours, by running a contest to see which of its 16 schools could produce the most money for the institution’s annual fund.

Giving Day, held in October, was the brainchild of CloEve Demmer, director of Columbia’s annual fund. Ms. Demmer says she got the idea from a daylong online drive in Minnesota called Give to the Max day, which started in 2009.

The university recruited 14 alumni volunteers to train as leaders and assigned th…


Online Giving Grew Fast in Fourth Quarter

The last week of December, usually a boom time in online donations, was fairly sluggish compared with 2011, according to figures from more than 8,700 charities whose performance The Chronicle has been tracking weekly since Thanksgiving. Nonetheless, the fourth quarter produced a surge in online gifts.

The amount donors contributed online fell by 1 percent, and the number of gifts declined by nearly 3 percent compared with the last week of 2011.

But overall results for the quarter are still impre…


Charities Got Fewer but Bigger Online Gifts Last Week

The number of gifts people are making online slowed last week for the second time in a row, compared with this time a year ago, but because donors are giving much larger average gifts, charities are barely feeling a decline in donations.

The number of gifts fell 12 percent last week, following a decline of 6 percent in the second week of December.

Still, the total dollar value of online gifts dropped by less than 1 percent last week because the average online gift rose to $149.21, up from $131.9…


Charities Use Mobile Apps to Attract Year-End Donors

A growing number of charities are seeking  year-end gifts by reaching out to donors with mobile apps.

While few nonprofits expect to raise much through the apps, they hope the tools will serve them well in the future by appealing to younger, smartphone-savvy donors.

Here’s how three nonprofits are using apps:

Hunger Relief International struck a partnership with GetCharitable to raise money though an Android app. After people download the app, an image pops up daily on the background wallpaper o…


‘5 Weeks of Giving’ Campaign Reaches Out to Donors Every Day

Anthony Allen and Bryan Hall of the Baltimore Ravens autographed items for the “5 Weeks of Giving” kick-off event held by Volunteers of America Chesapeake.

Thirty-five days of nonstop outreach online are helping one charity raise money at year’s end.

Volunteers of America Chesapeake’s “5 Weeks of Giving” campaign aims to do something new for its supporters each day. For instance, on “Text Tuesday” it urges donors to donate $10 by sending a text message.

Other themed days include:

* “Motivation…


Year-End Online Gifts are Bigger, but Number of Donations Slows

Donors are making bigger online gifts to charity this month than they did last year at this time, but they are making fewer gifts, according to data provided by Network for Good, a giving site that provided information on online contributions to 8,700 charities.

Last week, the average online gift made through Network for Good was $122.55, up from $113.57 for the same week in 2011.  The average gift size rose by a similar percentage in the previous week.

The gain could be a sign that concerns abo…


Facebook Games Raise $360,000 for Toys for Tots

FarmVille’s “Cheer Ewe Up Horse” doesn’t exist in real life; it lives solely on Facebook. But it is one reason that Toys for Tots has already raised $360,000 on the social network.

People who play FarmVille, the popular Facebook game, have bought 101,409 “Cheer Ewe Up” virtual horses, priced at $1 each, so needy kids will get real toys during the holiday season.

The horse is the most popular virtual item in “Oh, What Fun,” a holiday campaign to benefit Marine Toys for Tots Foundation.

The drive …


“Ugly Sweater” Campaign Draws Funds for Cancer Research

Stand Up to Cancer, a program of the Entertainment Industry Foundation, is turning the tacky tradition of unsightly holiday-themed sweaters into an online drive to raise money for cancer research.

The charity is urging its supporters to see how many days—or weeks—they can bear to wear an “ugly sweater” and asking them to set up fundraising pages at with pictures of themselves in their unfortunate apparel.

Supporters are supposed to enlist their friends and family to make a donation…


Celebrity Voice Recordings Earn Charity $100,000

The “Voice of God” was sold out in a few hours.

That’s according to Autism Speaks, which held a year-end fundraising campaign enticing its supporters, celebrity fans, and others to buy custom-recorded messages from Tom Hanks, Ed Asner, Will Ferrell, Carrie Fisher, Derek Jeter, Leonard Nimoy, William Shatner, Patrick Stewart, Betty White … and Morgan Freeman.

Mr. Freeman’s deep, distinct tone, which has earned him the nickname “Voice of God,” was a fast seller during the “Sound Off for Autism Spe…


Online Giving Streak Continues With 13% Rise Last Week

Online giving to 8,700 charities rose 13.3 percent last week when compared with the same days last year, according to Network for Good, a giving portal that processes online donations. What’s more, the number of donations grew nearly 7 percent. Even so, last week’s increase is small compared with increases of 40 to 60 percent in the past few weeks.

Katya Andresen, chief operating officer of Network for Good, said she thought the increase could be attributed to the rising number of sophisticated …