If your organization is planning to incorporate more online fund raising this holiday giving season, you are not alone.

Holly Hall notes in the latest issue of The Chronicle that nonprofit groups are pushing more of their resources into e-mail, social media, and online solicitations as part of their year-end fund-raising mix.

She writes: “While charities are using every approach they can to attract donations, many groups are putting their bets on online giving this holiday season. At a time when most fund-raising methods—including direct mail, special events, and big-gift appeals—have faltered, online donations continue to grow.

“Network for Good, a nonprofit organization that processes online gifts to charities, found that contributions rose by 25 percent, to $31.4-million, in December 2009, compared with the same period in 2008.

“And so far this year, both Blackbaud and Convio, two software companies that each help thousands of charities raise money online, report that contributions have grown by 20 percent or more, even without counting the surge of online donations after the Haiti earthquake in January.”

Chronicle subscribers can read the entire article, which was posted online today.

And everyone is invited to join The Chronicle for a free, online discussion on Tuesday at noon Eastern time to ask experts about how they can more effectively incorporate online tools into their annual appeals.

Veronica Brandon Miller, executive director of ShelterBox USA, and Jeff Patrick, founder of the San Francisco online fund-raising consulting business Common Knowledge, will be available to take questions.

Is your organization planning to do more of its holiday fund raising online? If so, we’d like to learn more about your appeal and share it with others in the nonprofit world.

Post a comment below to share your strategy, or send us an e-mail.