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Crafting Winning Appeals: Help on a Charity’s Appeal

November 9, 2008, 6:00 pm

Lara Kalwinski is looking for advice from readers as she drafts an appeal for the Sojourner Truth House, a ministry program in Hobart, Ind.

In the past, the organization had mailed the appeals the form of an upscale invitation to an event. But there is no event — donors are urged to make a gift and “stay at home and put your feet up.”

“This year it will be sent as a tri-fold mailer and I’m concerned it will get thrown away as a piece of junk mail,” Ms. Kalwinski writes. “I hope I’m wrong.

“I’m looking for feedback about the language of the appeal and the switch from upscale invitation to tri-fold.”

Here’s what the invitation looks like:

You are invited to post your constructive feedback on the invitation by posting a comment below. Readers are also encouraged to send their own draft appeals for critique on Prospecting by sending an e-mail to peter.panepento@philanthropy.com.

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