The Chronicle has received several letters from fund raisers who are looking for input on their direct-mail appeals following our recent post about the quality of fund-raising prose.

Today we offer the draft of a letter submitted by Joni Richter, president of Community Health Charities of Kentucky, in Louisville.

Ms. Richter’s letter is an appeal that her organization is sending to corporate donors in its region.

To offer feedback to Ms. Richter, please post your comments or suggestions in the comments area. As always, we hope the feedback will be constructive.

Today’s letter follows:

Dear ______:

As President/CEO of Community Health Charities of Kentucky, I most respectfully ask for your corporate financial support

When you consider the devastating health crisis in Kentucky, there has never been a more urgent need for the programs, services, and benefits that all of our agencies bring to the immediate community and state-at-large.

Now, more than ever, your investment in Community Health Charities of Kentucky can make a difference. Your gift supports our member health agencies in developing new treatments, finding cures and giving hope.

We appreciate your consideration of a corporate gift in the amount of $10,000 and I will follow up with you during the week of July 20th to verify your decision. Your consideration is a favor of the highest order and I look forward to speaking with you soon.

If you have any questions in the interim, please feel free to contact me at 502.581.0203 or jrichter@healthcharities.org

We look forward to partnering with you as a Champion of Health.

Sincerely,

Joni Richter
President/CEO

Please feel free to share your thoughts in the comments space below. To submit your letter for a critique, e-mail the Chronicle’s Web editor, Peter Panepento.