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Florida Fund Raising

December 11, 2008, 12:33 pm

The results of a new survey suggest that Floridian fund raisers should seek out older college-educated men.

The survey, sponsored by Leadership Florida, a civic organization, says that respondents who were male, had some college education, were over the age of 50, or earned more than $50,000 a year were more likely to say they planned to give more to charity this year or give the same amount as last year.

The organization polled 1,200 Florida residents in mid-November.

In all, the survey gives a somewhat mixed view of fund-raising opportunities.

While 48 percent of respondents said they expect to give more this year or the same amount as in 2007, 51 percent said they are giving less or not giving at all. One percent said they were not sure.

Nonprofit leaders said the findings showed a glass-is-half-full picture.

“The fact that almost half of Floridians will increase or maintain previous giving levels this year demonstrates the deep appreciation and understanding that residents have for the importance of the nonprofit sector,” Katie Ensign, president of the Florida Philanthropic Network, which helped pay for the survey, said in a statement.

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