Oprah Winfrey’s reality show The Big Give is getting a lot of attention from the news media and attracting millions of viewers.

But it isn’t really doing much to help charities raise more money, says Nancy E. Schwartz, a nonprofit marketing expert.

“I just don’t see evidence that it’s motivating a groundswell of giving and volunteering at the local level. Wish I did,” Ms. Schwartz writes on the blog Getting Attention.

“The show is just too fake,” she continues. “People aren’t biting, even though the mainstream attention the show has brought to causes and the nonprofit sector is all good.”

Can charities do more to take advantage of the attention they receive from TV shows such as The Big Give and Celebrity Apprentice?_ Click on the comments link below this post to share your thoughts.