Jeff Brooks, creative director at the Merkle marketing consulting company, offers a tip for fund raisers who want to learn more about what matters to their donors.

Mr. Brooks, the author of the Donor Power Blog, says they should spend time reading contributors to the Web site The Elder Story Telling Place.

“You aren’t going to walk away with buckets of data every time you visit, but you will read genuine experiences and attitudes,” Mr. Brooks writes. “You’ll get a feel for how older people think, how they express themselves, and what matters to them. And it’s entertaining. Highly recommended.”

Do you know of other online gathering places that shed light on the mindset of donors? Post a comment to share your recommendation.