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New iPhone Application Could Help Charity Fund Raising

June 15, 2009, 12:44 pm

A potential new application for Apple’s iPhone may give charities a new way to reach possible donors.

The app, Givabit, would send a short description of a charity to an iPhone and offer the phone’s user an opportunity to give to the group. The program, which would be free to download, would provide a new charity profile every day.

Laurel Angelica, content editor for the Web site TakePart, writes that Givabit could revolutionize fund raising.

“The goal is to make people familiar and comfortable with philanthropy by making it easy and convenient, without a burdensome cost,” she writes. “With millions of people using the iPhone, if you get enough people on the Givabit bandwagon, all of the sudden, small dollars have a huge impact.”

TakePart, which is part of Participant Media, a media company founded by Jeff Skoll, features articles and discussions about charitable causes.

Givabit’s creators, Jake Stolarski and Justin Kazmark, are trying to raise $3,100 to build the application.

Read a Chronicle article about how the White House, Google, and others are trying to create new technology to foster volunteering, including a possible new iPhone app. (A paid subscription or free temporary pass is required to view the _Chronicle) article.)

What do you think? Would Givabit attract new donors to your cause?

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