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Social Media Power #GivingTuesday Holiday Giving Effort

Shoppers flocked to retail stores last week to stock up on Black Friday deals.

Today, a new effort called #GivingTuesday aims to motivate people to donate to or volunteer for causes and charities they care about.

While it is too early to tally how many charities are participating and how much money has been raised, it’s not too soon to monitor the considerable social-media buzz for #GivingTuesday, which has been a popular tag on Twitter and has been dominating Facebook conversations.

Below is a look at how the effort is unfolding on social networks.


#GivingTuesday Makes Its Debut

Today marks the start of #GivingTuesday, a campaign to create a national day of giving that coincides with retail-themed efforts such as Black Friday and Cyber Monday. The 92nd Street Y in New York started the effort, which has quickly grown through social media.

Storified by Philanthropy · Tue, Nov 27 2012 12:24:30

Giving Tuesdaygivingtuesday
The official promotional #GivingTuesday video was recorded in English and Spanish, as part of the push to promote Nov. 27 as the unofficial start of the holiday giving season. 
Giving back transcends language barriers! Here’s our #GivingTuesday video in Español –> <a href="http://ow.ly/fC8Ga" class="">http://ow.ly/fC8Ga</a>
Big-name and companies have helped kick start the effort, turning to Twitter and Facebook to encourage their followers to give and spread the word. 
Be a part of history—make a donation to save a life on #GivingTuesday to @NothingButNets http://bit.ly/SK5WqH @SteveNashFdnUN Foundation
Microsoft | #GivingTuesdayAs it celebrates its 30th year of employee giving, Microsoft is proud to be a founding partner of Giving Tuesday. On Giving Tuesday, Micr…
Support @AmericanCancer free wig program by donating hair @Pantene #BeautifulLengths #GivingTuesday http://4rd.ca/aaboz4American Cancer Soc
Here are some good ideas from Forbes in regards to @GivingTuesday: http://fb.me/1I6zStZ8WThe Salvation Army
Participating in #GivingTuesday today? Consider giving the gift of water http://bit.ly/TmBLqoWater.org
Heifer
Black Fri. is over. Cyber Mon. is almost here. Then? @ArmchrAdvocates offers 5 easy ways to celebrate #GivingTuesday! http://gates.ly/U6ovXTGates Foundation
Be Kind. Be Brave. #GivingTuesday http://bit.ly/TowRJI #KindandBrave http://pic.twitter.com/hkHMKhLaBorn This Way
Did you know our Marine Animal Rescue team rehabilitates sick sea turtles and seals year round? #GivingTuesday http://pic.twitter.com/CKoXgvX7National Aquarium
Hey NY & NJ, Happy #GivingTuesday! Stop by any ALDO store in NYC today & donate to @RedCross #Sandy. http://ow.ly/fCbKjALDO Shoes
Celebrities are lending their support to amplify #GivingTuesday’s reach:
Happy #GivingTuesday! http://on.mash.to/115YvzKPete Cashmore
Everyone knows about #BlackFriday & #CyberMonday. Now help me spread the word about #GivingTuesday: http://b-gat.es/Uoybz2Bill Gates
Celebrate the good! Join me, @SixDegreesofKB & @CaseFoundation for #GivingTuesday Match Challenge on @Crowdrise http://bit.ly/XWc2fzKevin Bacon
Instead of buying someone a stupid juicer, help fight poverty & hunger with @OxfamAmerica. Buy a gift at http://OxfamGifts.comAziz Ansari
Let’s #MakeAnAssist to help fight #malaria w/ @NothingButNets on #GivingTuesday! Join me & @stevenashfdn :http://bit.ly/WgB0QiSteve Nash
Individuals are “Getting the Give Out” by posting photos to social media of themselves holding up signs with details about their giving. 
@givingtues my daughter has Given up a Gift for Africa to support @acchoir this #GivingTuesday http://www.firstgiving.com/fundraiser/african-childrens-choir/give-up-a-gift-for-africa http://pic.twitter.com/sqMLKba1Shelley Lawrence
#givingtuesday http://pic.twitter.com/0Bjuwh1pMr. Trieste
It’s #givingtuesday today. Here’s my pledge (cc @Samasource @wfp @leila_c) http://pic.twitter.com/kqjHCOXpHerman Betten
Caught @coureytb giving his time here @ElevationChurch on #GivingTuesday. Thanks Courey!toniab
Mike is giving A Helping Hand #GivingTuesdayEMCCBangor
#GivingTuesday new day for giving back. Send your pics.@compassionkenburkey
#givingtuesdayambermg1984
#givingtuesdayambermg1984
"I LIFT for others in our communities" – Sean Conte #givingtuesdayLIFT
#givingtuesdayambermg1984
A number of resources have popped up today to help donors make smart choices about their giving:
How about my analysis of online giving websites using a giving Tuesday experiment? Http://donorguru.blogspot.comLynne Wester
10 Ways You Can Take Action for #GivingTuesday http://on.mash.to/115r0O2Pete Cashmore
It’s #GivingTuesday! Make sure your donation doesn’t end up in the wrong hands http://pic.twitter.com/MHnkppECOntario Consumer
#GivingTuesdaygivingtuesday
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