Social Media Power #GivingTuesday Holiday Giving Effort
Shoppers flocked to retail stores last week to stock up on Black Friday deals.
Today, a new effort called #GivingTuesday aims to motivate people to donate to or volunteer for causes and charities they care about.
While it is too early to tally how many charities are participating and how much money has been raised, it’s not too soon to monitor the considerable social-media buzz for #GivingTuesday, which has been a popular tag on Twitter and has been dominating Facebook conversations.
Below is a look at how the effort is unfolding on social networks.
Prospecting follows news and trends about fundraising at nonprofits. You’ll find a mix of advice and techniques that have worked for other charitable organizations, as well as updates on new studies and forecasts that will help you do a better job seeking private money.
Holly Hall, who has covered fundraising for more than two decades at The Chronicle, edits the blog. She also writes many of the items, as does reporter Raymund Flandez, who specializes in fundraising innovations, and other Chronicle staff members.