Tag Archives: Acterra

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An Environmental Nonprofit Seizes On Missed Opportunities

When Acterra, an environmental charity in California’s Silicon Valley, recently revised its standard letter to thank donors, it decided to reinforce donors’ emotional ties to the cause, says Amber Nixon, the group’s development director.

Taking some advice from the free electronic book Lifetime Donor Attraction System, by the fund-raising consultant Pamela Grow, Ms. Nixon said she changed the first paragraph of the group’s letter to give the donor a “sense of joy,” included a personal story, and…