To thank donors who paid for a new $32-million sports center, Bowling Green State University produced a video featuring some of those very same supporters.

The donors were game. They wore basketball uniforms and tried to bounce and spin a basketball, while acting tough on camera. The video, which was shown at the dedication of the Stroh Center in September, also featured a college student rapping about the donors’ big gifts, while showing the buildings and the basketball court named after them. Watch how the student, Mikey (Rosco) Blair, raps “philanthropy”:

“It tells a story and it entertains,” says Mary Ellen Gillespie, associate athletics director for external relations. “It has become the ‘wow’ that we wanted it to be.”

Now the university is showing the video to potential students and donors in off-campus events.

Here’s how the video came…

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