Tag Archives: charity water
December 7, 2011, 5:51 pm
For two weeks, employees of the nonprofit Charity: Water baked cakes, donned climbing gear or tutus, got on stationary bikes, and undertook a range of other stunts—all with the goal of mimicking the efforts the group’s supporters have made in the past five years to attract donations from friends, relatives, and others to bring clean and safe drinking water to developing countries.
The charity captured those efforts as it created 250 videos to mark the organization’s fifth anniversary and send a personal thank-you to each of the 250 supporters.
The 250 people honored with thank-you videos were picked to represent the 250,000 people the charity estimates have helped it raise money. But instead of emphasizing those who gave the most, the charity focused on the people who showed the most creativity in spreading the word about the nonprofit and its mission.
In all, two dozen staff …
December 2, 2011, 10:07 am
To thank donors who paid for a new $32-million sports center, Bowling Green State University produced a video featuring some of those very same supporters.
The donors were game. They wore basketball uniforms and tried to bounce and spin a basketball, while acting tough on camera. The video, which was shown at the dedication of the Stroh Center in September, also featured a college student rapping about the donors’ big gifts, while showing the buildings and the basketball court named after them. Watch how the student, Mikey (Rosco) Blair, raps “philanthropy”:
“It tells a story and it entertains,” says Mary Ellen Gillespie, associate athletics director for external relations. “It has become the ‘wow’ that we wanted it to be.”
Now the university is showing the video to potential students and donors in off-campus events.
Here’s how the video came…