Tag Archives: fundraising
April 3, 2012, 4:32 pm
Donors who give every month to charity aren’t very likely ever to make a big gift.
Penelope Burk, president of Cygnus Applied Research, said in a study of donors she asked: “Does being a monthly-gift donor cause you to be more likely to entertain a major-gift ask?” The answer, Ms. Burk said, is “No.”
That doesn’t mean there’s no point in trying to convert some monthly donors into big contributors, but expectations should be low, she said. The smart plan is to look in other places to find wealthy people with the potential to give large sums.
“The best strategy to close major gifts or planned gifts is not to draw donors from existing feeder programs,” Ms. Burk says.
E-mail Raymund Flandez.
December 13, 2011, 5:30 pm
Neil Strauss is not a fund raiser, but he knows a lot about human relationships and motivation.
Mr. Strauss, the author of The Game: Penetrating the Secret Society of Pickup Artists, spent years testing and perfecting the techniques men use to meet and attract women. One of the most effective techniques could also be useful to fund raisers, he said at the annual NextGen: Charity conference, in New York.
“The best way to sell yourself is to have somebody else selling themselves to you,” he says.
Instead of telling donors why they should give to your organization, Mr. Stauss says, ask them to explain why they would be good donors. When donors articulate why they would want to support your organization, they will convince themselves to give.
“Sometimes you almost have to talk people into doing what they already want to do,” Mr. Strauss says. “There’s no one who doesn’t want to…