Tag Archives: #GivingTuesday
December 3, 2012, 9:22 am
Organizers of #GivingTuesday report that The Associated: Jewish Community Federation of Baltimore raised the most money during the inaugural national day of giving, attracting $1-million in online donations. Last year, the organization raised $81,000 on the Tuesday after Thanksgiving.
The charity’s fundraising strategy wasn’t new or innovative; instead it relied on an old-fashioned tactic: the phone-athon.
After sending supporters messages about #GivingTuesday and advertising in local papers, The Associated gathered more than 100 volunteers, and from 10:30 a.m. to 8 p.m. Eastern time, staff members and volunteers called donors, told them about that day’s national giving…
November 30, 2012, 5:01 pm
#GivingTuesday, the effort to turn the Tuesday after Thanksgiving into a new national day of giving, is getting more momentum as charities tally their hauls for the day.
In addition to Blackbaud and Network for Good, which on Wednesday both reported more than 50-percent increases in dollars, more Web sites that process charitable contributions are offering similarly sunny data.
• Razoo, whose fundraising Web site lets charities raise money for specific projects, said it received a 50- percent increase in donations on Tuesday compared with last year’s Tuesday after Thanksgiving.
November 28, 2012, 5:21 pm
#GivingTuesday may well become a new holiday tradition, as donors generously responded to charities’ pleas to take time off from shopping days like Cyber Monday and Black Friday to give and volunteer.
The amount of online donations processed by Blackbaud, a processor of online gifts, shot up 53 percent to $10-million on Tuesday, compared with the same day last year.
Network for Good, another processor of online gifts, also reported a spike. The total number of donations more than doubled, to 113 percent, on #GivingTuesday versus the Tuesday after Thanksgiving 2011. The amount collected Tuesday was also 55 percent more than the amount of donations collected on Monday.
Of course, with the holiday season just starting, it’s hard to know yet whether people accelerated the giving they typically wait to do until the end of December or whether the money will be an overall lift for …