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Tag Archives: #GivingTuesday
December 3, 2012, 9:22 am
#GivingTuesday’s Most Successful Charity Raised $1-Million
Volunteers gathered at The Associated’s headquarters to make phone calls to donors, urging them to give on #GivingTuesday.
Organizers of #GivingTuesday report that The Associated: Jewish Community Federation of Baltimore raised the most money during the inaugural national day of giving, attracting $1-million in online donations. Last year, the organization raised $81,000 on the Tuesday after Thanksgiving.
The charity’s fundraising strategy wasn’t new or innovative; instead it relied on an old-fashioned tactic: the phone-athon.
After sending supporters messages about #GivingTuesday and advertising in local papers, The Associated gathered more than 100 volunteers, and from 10:30 a.m. to 8 p.m. Eastern time, staff members and volunteers called donors, told them about that day’s national giving…
November 30, 2012, 5:01 pm
More Charities Report Fundraising Boost From #GivingTuesday
How the Pennsylvania SPCA thanked supporters on Facebook for their #GivingTuesday contributions.
#GivingTuesday, the effort to turn the Tuesday after Thanksgiving into a new national day of giving, is getting more momentum as charities tally their hauls for the day.
In addition to Blackbaud and Network for Good, which on Wednesday both reported more than 50-percent increases in dollars, more Web sites that process charitable contributions are offering similarly sunny data.
• Razoo, whose fundraising Web site lets charities raise money for specific projects, said it received a 50- percent increase in donations on Tuesday compared with last year’s Tuesday after Thanksgiving.
• SofterWare, whose DonorPerfect fundraising platform is used by many small to midsize nonprofits, reported a 46-percent increase …
November 28, 2012, 5:21 pm
#GivingTuesday Sparks Big Spike in Donations
#GivingTuesday may well become a new holiday tradition, as donors generously responded to charities’ pleas to take time off from shopping days like Cyber Monday and Black Friday to give and volunteer.
The amount of online donations processed by Blackbaud, a processor of online gifts, shot up 53 percent to $10-million on Tuesday, compared with the same day last year.
Network for Good, another processor of online gifts, also reported a spike. The total number of donations more than doubled, to 113 percent, on #GivingTuesday versus the Tuesday after Thanksgiving 2011. The amount collected Tuesday was also 55 percent more than the amount of donations collected on Monday.
Of course, with the holiday season just starting, it’s hard to know yet whether people accelerated the giving they typically wait to do until the end of December or whether the money will be an overall lift for …
September 19, 2012, 3:11 pm
Nonprofits Hope for Holiday Fundraising Boost on #GivingTuesday
What comes after Thanksgiving? Black Friday. Cyber Monday. And now, perhaps, Giving Tuesday.
This holiday season, a group of about 60 nonprofit organizations and businesses are hoping Americans will mark a new tradition by opening their wallets one more time after their post-Thanksgiving shopping ends. But instead of buying, they want them to give to charity.
The new national campaign is called #GivingTuesday, an idea the group hopes will spread largely through social media. On November 27, the campaign will urge people to donate or volunteer to causes and charities they care about. They can also participate in events #GivingTuesday organizers are holding that day.
Organizers hope nonprofits across the country will tie their fundraising appeals to Giving Tuesday or schedule their volunteer projects and campaigns on that day.
“Wouldn’t it be interesting to take a page out …
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