Tag Archives: Mobile Giving
May 2, 2012, 2:23 pm
Donors who give through mobile text messages could soon have the options of giving a larger donation and setting up repeat text gifts, say the leaders of two of the organizations that oversee text giving in the U.S. and Canada.
Jim Manis, chief executive of the Mobile Giving Foundation, and Bernard Lord, chairman of the Mobile Giving Foundation Canada, said in an interview that they are working with some cellular service providers to allow $20 donations—double the current $10 limit—and recurring donations, though they gave no timeline on when those features would be available.
Mr. Lord said 75 percent of donors are willing to give $20 or more through text messaging, according to research his group has conducted. Forty-seven percent say they are willing to donate $25 or more through the platform.
Text-message gifts remain popular, the two men say, even though it is quickly be…
March 15, 2011, 9:54 am
Internet contributions were one of the few bright spots in fund raising last year. Now two big fund-raising software companies have analyzed their clients’ 2010 online-giving data.
Blackbaud: Online gifts to the 1,812 charities that Blackbaud tracks in its Index of Online Giving totaled more than $495-million in 2010, an increase of more than 34 percent, according to a report released by the Charleston, S.C., company.
Nonprofit groups with annual budgets of more than $10-million saw the biggest gains, with an increase of more than 55 percent. Online contributions increased by 22 percent at organizations with budgets of less than $1-million and by almost 16 percent at groups with annual budgets of $1-million to $10-million.
Online giving represented more than 7 percent of overall fund raising, based on the 1,438 charities for which the company had both online and total…
February 2, 2011, 6:58 pm
One of the big questions charities have about text-message giving is whether the $5 and $10 gifts donors make using their cellphones come at the expense of larger gifts those same people would have made online or in the mail.
In a new survey, more than 8 out of 10 people who made charitable donations via text message said they would consider making larger contributions using another method.
The report, however, is based on a relatively small group of donors.
In December, CCS, the fund-raising consulting company that conducted the research, sent a text message about the survey to more than 23,500 donors who had made a contribution using their cellphone and opted to receive follow-up messages from the charity to which they donated; 253 of those donors completed the survey.
The percentage of cellphone donors who choose to receive additional information varies, but is generally…