How does your organization measure the value of its social-media efforts?

For many nonprofit groups, those measurements start and end with some basic numbers. They count the numbers of Facebook fans or Twitter followers and call it a day.

But to truly gauge the effectiveness of their social-media efforts, nonprofit groups need to dig much deeper and measure more significant data, according to Allison Fine, in her latest Social Good podcast.

In this new episode, Ms. Fine interviews KD Paine, chief executive officer of KD Paine & Partners, in New Hampshire, a consulting company that helps nonprofit groups and businesses create measurement and accountability systems.

Ms. Paine offers some excellent tips for those who are looking to get meaningful information about their social-media efforts.