Author Archives: Cody Switzer
January 28, 2013, 9:27 am
YouTube and two marketing companies are collecting data about how people interact with nonprofit videos online.
YouTube is working with See3 Communications, a company that advises charities on creating videos and other materials, and the Edelman public-relations firm to conduct a survey to measure the success rates of videos in North America. The results of that survey will be combined with data from YouTube’s nonprofit program to create a report expected for publication this May, according to See3.
That report will include information on nonprofits’ video budgets, how they distribute videos, and how effective videos are as a marketing tool.
The survey is available online now, and participants will be entered to win a $400 donation to their organization and other prizes. All survey results will be anonymous in the final report.
What questions do you have about video use in…
November 21, 2012, 4:17 pm
Donald Trump, the real-estate mogul and television personality, has taken aim at two high-profile charity leaders, criticizing them on Twitter for collecting too much in salaries and not spending enough on programs.
The tweets pointed to “reports” about the financial practices of the United States Fund for Unicef and the American Red Cross and have been widely shared by some of Mr. Trump’s 1.9-million followers.
The problem is that the figures are false.
Snopes, a site that checks the validity of Internet-based rumors, labeled the information included in Mr. Trump’s tweets as ”mostly outdated and inaccurate,” saying that the information may have come from a chain e-mail that was first sent in 2005.
Reports are out there that many CEO’s of charities are getting overpaid, while their causes are seeing very little…
— Donald J. Trump (@realDonaldTrump) November 19, 2012
November 2, 2012, 12:24 pm
Facebook users can now do more than simply click “like” to support charities on the popular social-networking site.
As part of its new Facebook Gifts feature, Facebook users can donate directly to an organization or let their “friends make the choice” about which organization they should support.
To start, the social network is accepting donations for 11 organizations: the American Red Cross, Blue Star Families, Boys & Girls Clubs of America, DonorsChoose.org, Girls Inc., Kiva, Livestrong, Oxfam America, Rainn, St. Jude Children’s Research Hospital, and Water.org.
The effort is separate from Causes, a Web site that allows users to donate to charity through Facebook and other social-networking sites. It has 185-million users, according Matt Mahan, the organization’s president and chief executive.
Facebook Gifts is not yet available to all Facebook users, but it is expanding, a…
October 4, 2012, 10:13 am
If your nonprofit hasn’t found a way to reach people on mobile devices such as iPads and smartphones, a new study suggests that it’s time to start.
More than 13 percent of all Web-page visits in August were made on a tablet or a mobile phone, according to the online measurement company comScore.
That figure is almost double the percentage of Web traffic that came from mobile devices a year ago, the company says.
Tablets accounted for 4.3 percent of all Web traffic and phones for about 9 percent. Even with the growth, desktop or laptop computers remain the most popular devices to view the Internet, providing 86.7 percent of all page views.
Dig deeper: Learn how nonprofits are redesigning their Web sites to appeal to supporters using phones and tablets in this recent Chronicle report.