Author Archives: Derek Lieu
June 29, 2012, 10:00 am
Charities will soon have a new way for their supporters to use videos to help raise awareness and money on their behalf.
YouTube said Wednesday it is allowing video makers to link directly from videos to pages on the fundraising and petition sites DonorsChoose.org, Change.org, Causes.com and Rockethub.com.
In addition to those four sites, YouTube in April began allowing links to the sites Kickstarter.com and Indiegogo.com, which use crowd-sourcing techniques to seek donations.
Jessica Mason, a YouTube spokeswoman, said the company decided it was important to give nonprofits and their supporters the opportunity to have more ways to raise money and awareness through videos that are posted on the site. “The idea is to take platforms that are already using the power of crowds and make it easy for any YouTuber to support a project,” Ms. Mason says.
The new feature will…
April 19, 2012, 10:39 am
Nonprofits can gather expansive amounts of information about their online visitors by using free programs like Google Analytics.
But how much of this information is really important—especially for groups that have limited time to track and analyze data about viewers?
Joanna Miles, online campaign organizer at Food & Water Watch, an advocacy group, says nonprofit leaders should be selective about what they track.
“If we’re never going to use that data, I don’t want to track it,” she says. “Otherwise, it’s just more noise in our content reports.”
For nonprofits that use Google Analytics, Ms. Miles recommends they use a tool called Goals, which can track how many views a…
April 11, 2012, 9:38 am
Eight charities have won cash grants through the DoGooder Awards, an annual contest that highlights the best nonprofit videos.
The winning videos, which include both advocacy and fundraising features, succinctly communicate a message while including a call to action, says Danny Alpert, a contest judge and executive producer at See3, a video consulting company that sponsors the contest, which is now in its sixth year.
“Nonprofits need to challenge themselves about what makes a story worth telling,” Mr. Alpert says. “Why will people care?”
The contest awarded four $3,500 grants, three based on an organization’s size, plus one more for overall storytelling. The Case Foundation also provided four organizations $2,500 in its “Be Fearless Video” category for producing especially provocative work. YouTube recently featured the winning videos on its homepage.
See two of the winning…
November 7, 2011, 9:50 pm
Nonprofits are finally getting their opportunity to create a presence on Google’s new social network.
Until Monday, only individuals were allowed to create pages on the Google+ network, which went public this summer with great fanfare. But now nonprofits and businesses will also be able to, according to Google’s official announcement.
Pages for groups will have many of the same features as personal profiles. Users, for instance, can post information, photos, and videos as well as links and background and contact information. Organizations also have the option of hosting video “Hangouts.”
In addition, Google is giving group pages extra weight in Google searches. Web users who type the + prefix before an organization’s name on a Google search are taken straight to a group’s profile page. For example, a user who types “+angry birds” is taken to the …