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Author Archives: Nicole Wallace
May 12, 2011, 11:04 am
Few Charities Are Raising Big Amounts Via Social Media, Says Study
Not many charities are raising significant amounts of money through social networks, but the ones that are come in a variety of sizes, according to a new study.
Fewer than 3 percent of the 11,196 nonprofit groups that responded to the Nonprofit Social Network Benchmark survey said that they raised more than $10,000 on Facebook in 2010.
But of the 27 charities that reported raising more than $100,000 on Facebook, 30 percent had annual budgets of $1-million to $5-million.
Nearly nine out of 10 organizations in the survey said they have a presence on Facebook. Almost 60 percent of the groups use Twitter, and nearly a third say they are on LinkedIn.
The study was sponsored by the Nonprofit Technology Network; Blackbaud, a fund-raising software company, in Charleston, S.C.; and Common Knowledge, a technology-consulting company in San Francisco.
January 12, 2011, 6:13 pm
Doctors Without Borders Plans Haiti Webcast
Doctors Without Borders is employing another tool in its effort to educate donors and the public about its work in Haiti since the massive earthquake: webcasting.
During a 90-minute webcast, scheduled for Thursday, January 13, at 8 p.m. U.S. Eastern time, officials from the medical charity will discuss how the organization has spent contributions, as well as current conditions in Haiti and efforts to stem the deadly cholera outbreak.
“We’re really trying to raise the bar in terms of the openness and transparency that we provide—not only on what we do but what we chose not to do—and to help people understand how an NGO like ourselves has to make those choices,” says Jason Cone, the group’s director of communications.
Over the last two weeks, the organization has solicited questions via e-mail, Facebook, and Twitter. A day before the presentation, the group had already …
August 10, 2010, 11:00 am
The Role of Social Media in Disaster: New Survey and Forthcoming Meeting
After the earthquake in Haiti, the American Red Cross started to receive Twitter messages from people who had family members trapped under collapsed buildings—but the organization didn’t have a coordinated way to get that information to emergency personnel in Haiti who could actually help.
Suspecting that it wasn’t the only relief group receiving pleas for assistance through social networks, the Red Cross organized the Emergency Social Data Summit to bring together government officials, nonprofit leaders, and social-media experts to discuss how to handle information coming in through the Web during disasters.
Most of the meeting, which will take place on Thursday starting at 9 a.m. U.S. Eastern time, will be streamed live over the Internet.
People interested in the topic can also follow the proceedings on a blog set up for the event or by using the Twitter hashtag #crisisdata.
In…
April 22, 2010, 3:28 pm
New Social-Giving Contest Focuses on the Environment
Earth Day marks the start of another social-giving contest, the eBay Fundraising Tournament for the Environment.
The competition is open to any nonprofit organization that focuses on conservation or environmental issues.
Participating organizations are reaching out to their supporters via e-mail, Facebook, and Twitter to encourage them to vote for the charity to receive a share of the tournament prize money, the first $50,000 of which has been donated by eBay. So far 98 charities have registered.
People who sign up at the tournament site are eligible to cast initial vote for their favorite charity. To earn more votes, people can:
- Donate to the tournament cash pool, earning 10 votes for every $10 donated.
- Contribute to a participating charity, earning five votes for ever $10 contributed.
- Refer others, earning one vote for each person they refer who registers at the site.
- Complete a…
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