Author Archives: Peter Panepento
November 28, 2012, 1:24 pm
At many nonprofits, just one person is responsible for monitoring conversations on Twitter, Facebook, blogs, and elsewhere online.
But Allyson Kapin, founder of Women Who Tech and a founding partner of the Rad Campaign, believes nonprofits should encourage everyone in the organization to play a role in watching what’s happening online.
That makes it easier to cover more ground than one person ever could, but more important, helps people throughout the organization better respond to criticism and understand challenges to its reputation.
“It’s our responsibility as executive directors, as fundraisers, as program managers, to also be in the social-media space and listening to what people are saying about our organizations,” Ms. Kapin says. ”We can’t just rely on a few people on our teams to be doing that.”
In this episode of Social Good…
October 24, 2012, 11:15 am
When Marc Erlbaum was trying to raise $150,000 to finance a series of short films on the meaning of life, he turned to Indiegogo, a site that makes it easy for people and organization to advertise and raise money for projects.
He learned as much about what’s meaningful to people from fundraising as he has from his filming project. When people give through a site like Kickstarter or Indiegogo, “they’re contributing because they believe in something and they know it will come around, ultimately. That’s what’s really refreshing.”
But successful campaigns on mass fundraising sites aren’t easy to run. They often require building relationships with a group of dedicated supporters who are willing go beyond their donations and collaborate on a project.
In the most recent episode of Social Good, The Chronicle’s podcast about social media for nonprofits, Mr. Erlbaum shares what he’s…
March 12, 2012, 1:39 pm
When faced with a crisis, many nonprofits stay silent until they are sure they have created the right message to share with their supporters.
Amy Bryant, digital content manager at the Planned Parenthood Federation of America, says that can be a big mistake. Groups that are facing a public crisis or challenge need to take control of the message early—even if they are still trying to react to that crisis, she told a session at the South by Southwest Interactive conference, in Austin, Tex. That is especially true in social networks.
“Even if you put up a statement that says ‘Yes, we know it’s happening. Give us some time to figure it out,’ that’s enough,” says her colleague, Stephanie Lauf, Planned Parenthood’s director of online-supporter engagement, who also spoke at the conference. That practice has been especially important for Planned Parenthood over the past year, as it has…
February 22, 2012, 4:43 pm
Many nonprofit leaders understand the value of telling stories to connect with potential donors or to inspire action by supporters. But they struggle to find creative ways to tell stories—especially because they are often more focused on helping the people they serve than they are with documenting the experience.
How can nonprofits tell attention-grabbing tales about their work and the people they help?
In the latest episode of our Social Good podcast series, Michael Margolis, founder of the consultancy Get Storied, and Mark Horvath—a nonprofit leader who uses a video camera, social-media tools, and his Web site, InvisiblePeople.tv, to illustrate the trials of homeless people—discuss how charities can tell effective stories about their work.
October 6, 2011, 12:41 pm
Steve Jobs, the Apple co-founder, was a polarizing figure in the nonprofit world.
While his chief business rival, Bill Gates, leads the world’s largest foundation and has been a standard-bearer for the high-profile Giving Pledge, Mr. Jobs, who died Wednesday after a long battle with cancer, rarely made his philanthropy or his views on giving a topic for public discussion.
He briefly ran the Steven P. Jobs Foundation—a grant-making organization he created in 1986 but later closed, The New York Times has reported. However, he did not sign the Giving Pledge nor did he ever make a public gift that appeared on The Chronicle‘s Philanthropy 50, an annual list of the largest charitable gifts.
Apple has also drawn some criticism for its philanthropy. …