Nonprofits face a growing challenge getting their message out as Google, Facebook, and other sites increasingly try to tailor information they show to meet a person’s interests.
Eli Pariser, in his new book, The Filter Bubble: What the Internet Is Hiding From You, explores these challenges, explains that as the Internet is beginning to reward things that are “likable,” an article about the war in Afghanistan might not get a reader’s attention, he notes.
Groupon, the popular online group-discount site, gets a lot of attention for its deals on sushi and spa treatments. But the site also has strong charitable roots—and big ideas about how it can use its popularity to help raise more money for nonprofits.
Much of the discussion about social media lately has focused on its usefulness to nonprofits, especially fund raisers. But there’s little talk about social media from the philanthropist’s side, as tools like Kickstarter give donors greater access to information about specific causes.
In the April edition of The Chronicle‘s Social Good podcast series, Lucy Bernholz, blogger and founder of Blueprint R&D, and Joel Fleishman, the co-author of the recently released book Give Smart: Philanthropy Tha…
Nonprofits are increasingly using social networks such as Facebook, Twitter, and YouTube as key components of their annual fund-raising appeals.
Just how effective are these efforts? And what can fund raisers learn from those who have been experimenting with these tools?
Allison Fine, the host of our monthly Social Good podcast, recently spoke with Katya Andresen, chief operating officer at Network for Good, and Lena Shaw, social media marketing manager at the University of California at San Fr…
Nonprofits must avoid treating their followers on social networks like ATM machines and instead establish strong relationships with them, Allison Fine, the author and the host of the Chronicle podcast Social Good, said during an interview last week on the PBS NewsHour. Doing so will allow organizations to ultimately raise more money, she says.
“This is not direct mail online,” she says. “People who are online who are giving want to develop relationships with causes, with organizations. And thos…