Category Archives: Facebook
November 21, 2012, 4:33 pm
A small Massachusetts nonprofit has fired two employees who were involved with posting a controversial photo on Facebook.
The photo, which depicted one of the employees holding up her middle finger at the Tomb of the Unknown Soldier, sparked a social-media firestorm that engulfed their employer, LIFE Cape Cod, a Massachusetts nonprofit that provides residential programs for adults with learning and intellectual disabilities.
The photo, which was posted to the personal Facebook page of former LIFE employee Lindsey Stone, was taken while she and seven other LIFE employees were accompanying residents on a trip to Washington.
The protest group, which has generated more than 7,000 likes, also…
November 2, 2012, 12:24 pm
Facebook users can now do more than simply click “like” to support charities on the popular social-networking site.
As part of its new Facebook Gifts feature, Facebook users can donate directly to an organization or let their “friends make the choice” about which organization they should support.
To start, the social network is accepting donations for 11 organizations: the American Red Cross, Blue Star Families, Boys & Girls Clubs of America, DonorsChoose.org, Girls Inc., Kiva, Livestrong, Oxfam America, Rainn, St. Jude Children’s Research Hospital, and Water.org.
The effort is separate from Causes, a Web site that allows users to donate to charity through Facebook and other social-networking sites. It has 185-million users, according Matt Mahan, the organization’s president and chief executive.
Facebook Gifts is not yet available to all Facebook users, but it is expanding, a…
June 13, 2012, 10:58 am
To reach people in their 20s and early 30s, the most important thing nonprofits can do is to make sure their Web sites are easy to read on a mobile device and not overly cluttered, says a survey of more than 6,500 young people released Tuesday.
About 65 percent of respondents said they liked to learn about a nonprofit through its Web site, compared with 55 percent who said they turned to social networks, e-mail newsletters (47 percent), print (18 percent), and face-to-face conversations (17 percent).
Other findings from the survey, conducted by two consulting companies, Achieve and Johnson, Grossnickle, and Associates:
Keep e-mail newsletters short and to the point. Members of focus groups conducted with the survey said they were more likely to read short, focused e-mails than long messages. About 65 percent of young people said they wanted e-mails to give them news about the…
November 23, 2011, 5:25 am
Toshiba, the electronics company, is using Facebook to give away a $100,000 technology makeover to one U.S. nonprofit and smaller prizes to four other charities.
The company is asking nonprofits to “like” its Toshiba for Good page, then submit a short video explaining why their organization would benefit from a technology makeover. The $100,000 prize includes consulting services, printers, computers, video equipment, televisions, and more. Four other groups will receive technology packages worth $28,500.
The deadline to submit a video is January 7. Winners will be announced February 20.