Category Archives: Fund Raising
November 2, 2012, 12:24 pm
Facebook users can now do more than simply click “like” to support charities on the popular social-networking site.
As part of its new Facebook Gifts feature, Facebook users can donate directly to an organization or let their “friends make the choice” about which organization they should support.
To start, the social network is accepting donations for 11 organizations: the American Red Cross, Blue Star Families, Boys & Girls Clubs of America, DonorsChoose.org, Girls Inc., Kiva, Livestrong, Oxfam America, Rainn, St. Jude Children’s Research Hospital, and Water.org.
The effort is separate from Causes, a Web site that allows users to donate to charity through Facebook and other social-networking sites. It has 185-million users, according Matt Mahan, the organization’s president and chief executive.
Facebook Gifts is not yet available to all Facebook users, but it is expanding, a…
June 14, 2012, 7:08 pm
When the cartoonist Matthew Inman was threatened with a lawsuit for accusing a humor site of stealing his work, he decided that he’d use the threat as a way to raise money for good causes.
He posted a copy of the lawyer’s letter on his Web site and asked his fans to donate more than $20,000 to charity.
He chose the $20,000 figure because the lawyer said in the letter that he would not file the lawsuit if Mr. Inman paid the humor site $20,000.
It took him a little more than an hour to raise that amount. In less than 24 hours, almost 10,000 donors had contributed more than $140,000, which will be channeled to the American Cancer Society and the National Wildlife Federation.
Mr. Inman says that…
April 5, 2012, 2:39 pm
The total that charities raised online jumped 19 percent in 2011 compared with the previous year, and the number of Internet gifts they received climbed 20 percent, according to a new study that analyzes online fundraising and advocacy at 44 national charities.
The 2012 eNonprofit Benchmarks Study was published by M+R Strategic Services, a fundraising consulting company, and the Nonprofit Technology Network.
The share of people who responded to e-mail fundraising appeals and advocacy requests dropped in each of the last five eNonprofit Benchmarks studies. But in 2011, organizations said the percentage who made gifts increased 2 percent and the percentage who responded to advocacy alerts jumped 28 percent.
The increases can be attributed, at least in part, to organizations’ being smarter about their use of e-mail, says Sarah DiJulio, a principal at M+R Strategic Services.
April 5, 2012, 9:20 am
Inactive e-mail lists have always posed a challenge to fundraisers, but as spam filters get more sophisticated, the stakes are getting higher, Dan Atherton, a consultant at Chapman Cubine Adams + Hussey, told participants in San Francisco at the Nonprofit Technology Conference.
He said e-mail providers like Google, Hotmail, and Yahoo monitor how people interact with an organization’s e-mail communication, and if not enough supporters open the messages, the providers will stop delivering the messages to subscribers’ inboxes.
“If nobody in the first wave of e-mails I send out opens my e-mail, other people won’t even see that e-mail,” said Mr. Atherton. “It will go into their spam folder.”
The Environmental Defense Fund recently ran into the problem with Gmail, said Matthew Grimm, an analyst at the organization.
“We saw our Gmail open rates plummet recently and didn’t…
January 5, 2012, 5:18 pm
Food drives are a popular activity for companies and community groups that take part in service projects. But they are often costly and inefficient for food banks, which often have to provide materials, plan pick-ups, and process the donations.
The Food Bank for New York City has found a way around that problem by moving its food drives online, allowing donors to shop in virtual grocery aisles, give cash donations, and even start their own food drives.
“Holding a virtual food drive doesn’t add any cost to the Food Bank for New York City; it only helps provide food,” said Dan Buckley, the food bank’s senior online communications manager.
The concept isn’t new to food banks, or even to the Food Bank for New York City, which has had a similar site for some time. But a redesign of the site last summer added features that made its online food drives more closely resemble the…