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Category Archives: Fund Raising
May 25, 2011, 9:23 pm
Donors Give Big to Replace Corporate Grant Rejected by Charity
The charity Reel Grrls made a difficult decision when it opted to turn down $18,000 from a longtime corporate sponsor, the charity’s executive director said this week. But the organization’s leaders felt it was the right thing to do.
That feeling can only be helped by an outpouring of support from about 600 donors who gave about $22,000 in less than a week. Typically the organization gets money from just 150 donors a year.
The charity made national headlines this month after a local representative from the cable company Comcast threatened to pull support for a summer program over a critical Twitter post about the company’s hiring of Meredith Attwell Baker, a member of the Federal Communications Commission.
“The minute the story went out, we started receiving not only social-media mentions but donations,” said Malory Graham, executive director of Reel Grrls, which has…
May 12, 2011, 11:04 am
Few Charities Are Raising Big Amounts Via Social Media, Says Study
Not many charities are raising significant amounts of money through social networks, but the ones that are come in a variety of sizes, according to a new study.
Fewer than 3 percent of the 11,196 nonprofit groups that responded to the Nonprofit Social Network Benchmark survey said that they raised more than $10,000 on Facebook in 2010.
But of the 27 charities that reported raising more than $100,000 on Facebook, 30 percent had annual budgets of $1-million to $5-million.
Nearly nine out of 10 organizations in the survey said they have a presence on Facebook. Almost 60 percent of the groups use Twitter, and nearly a third say they are on LinkedIn.
The study was sponsored by the Nonprofit Technology Network; Blackbaud, a fund-raising software company, in Charleston, S.C.; and Common Knowledge, a technology-consulting company in San Francisco.
May 11, 2011, 11:34 am
Podcast: Groupon and Charity
Groupon, the popular online group-discount site, gets a lot of attention for its deals on sushi and spa treatments. But the site also has strong charitable roots—and big ideas about how it can use its popularity to help raise more money for nonprofits.
Groupon began as an offshoot of The Point, an online-giving platform similar to DonorsChoose.org.
And it recently started an effort dubbed “The G-Team” in which Groupon users are encouraged to donate money to help selected charities.
But there’s a catch: The selected charities only receive donations if enough donors agree to make a contribution. Charities can apply online.
In the latest episode of The Chronicle podcast Social Good, Allison Fine, the host, interviews G-Team’s director, Patty Huber. Ms. Huber describes how the program works, what she’s learned from the effort, and why it’s important to offer surprises to…
May 3, 2011, 11:09 am
Causes on Facebook Adds New Features
Causes, Facebook’s popular social-media fund-raising site, recently added three updates to its system to help nonprofits raise money on Facebook, participate in marketing deals with companies, and ask questions:
Facebook Fan Page Integration
Causes last week added a new way to use Facebook fan pages to help organizations promote their Causes efforts. The new application, which displays as a tab on fan pages of nonprofit organizations, can be set up to show your cause or a specific project. The Causes blog posted a step-by-step tutorial on how to add the tab to your page.
‘Give a Minute’
The company recently added a new feature for charities that work closely with companies. The feature, called “Give a Minute,” asks people viewing the Causes site to do something like take a brief quiz or watch a 30-second video in an interactive advertisement for the corporate sponsor….
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