Category Archives: Networks
March 15, 2012, 3:23 pm
The Chronicle asked Michael Hoffman, chief executive of See3 Communications, a consulting company that helps nonprofits use video for advocacy and fundraising campaigns, to share lessons from the success of “Kony 2012,” the video about the African warlord Joseph Kony. His essay follows:
Invisible Children’s controversial “Kony 2012″ video has reached unprecedented heights for a social-cause video.
It has already received more than 100 million views on YouTube and Vimeo. The most amazing thing to many people is that the video is nearly 30 minutes long, which surely breaks the “rule” that online videos need to be short to be effective.
Starting From a Strong Base
It is important to understand that Invisible Children has been working for a decade building a strong…
June 1, 2011, 10:20 am
Over Memorial Day weekend, a group called LulzSec hacked into PBS’s Web site and posted this image, saying that it was angry about the network’s broadcast of a documentary on WikiLeaks.
LulzSec said it broke into PBS’s servers by taking advantage of a security hole in an older version of the content-management system Movable Type. It then took advantage of out-of-date software on PBS’s servers so it could gain access to the user names and passwords of PBS’s administrators, member stations, journalists, and other staff members by using a map of the site’s servers.
The situation highlights the need for organizations to make sure their content-management systems are up-to-date, said Steven Backman, chief executive …