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Category Archives: Pinterest
November 15, 2012, 9:01 am
Pinterest Debuts Pages for Nonprofits and Businesses
Pinterest this week unveiled new free accounts for nonprofits and businesses to help them make better use of the popular social network.
The new accounts don’t look any different from personal accounts, but people who manage the new pages will be prompted to verify their Web sites by uploading an HTML file to their server. They will also be asked to add “follow” and “pin it” buttons to their sites.
Pinterest also added two features that allow people to embed pins and boards on other sites more easily.
To learn more about the new accounts and see case studies from businesses, go to business.pinterest.com.
Will this change how your nonprofit uses the visual social network?
Send an e-mail to Cody Switzer.
March 5, 2012, 12:42 pm
What Nonprofits Should Know About Pinterest
More than 1,700 people joined The Chronicle on Tuesday for a discussion about the social network Pinterest.
Because the network has been such a hot topic in recent weeks, we’re answering some questions that we ran out of time to cover and summarizing a few of the basics.
The following advice comes from the experts who led the discussion: Staci Perkins, director of marketing and communications at the Dave Thomas Foundation for Adoption; Kyra Stoddart, online marketing manager for Amnesty International USA; and Joe Waters, a nonprofit consultant who blogs at Selfish Giving.
You can also read the complete transcript of our live discussion.
What is Pinterest?
Pinterest is a “virtual pinboard” that allows you to share photos from your computer or from Web sites. Each account can have several boards, often divided by subject area. Ms. Perkins, for instance, set up a different…
February 26, 2012, 10:45 pm
Nonprofits Pin Their Social-Media Efforts on New Network
Pinterest, the popular new social network that allows people to share virtual pinboards of photos and links, is helping the Dave Thomas Foundation for Adoption do something it can’t on other social-media sites: share its personality.
The nonprofit has 331 followers on one board on Pinterest, showing them a quote from Jane Austen and 22 other inspiring phrases printed on note cards, written on chalkboards, and overlaid onto photos.
“For us, this is probably the only place we could do something like that,” says Staci Perkins, director of marketing and communications at the foundation.
The simple social network is attracting nonprofits that want to share images, inspiration, and ideas. While many nonprofits have attracted little more than a modest following on Pinterest, they like the network because it is especially easy to use.
“It’s not one of those things like Facebook where…
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