Category Archives: Twitter
November 21, 2012, 4:17 pm
Donald Trump, the real-estate mogul and television personality, has taken aim at two high-profile charity leaders, criticizing them on Twitter for collecting too much in salaries and not spending enough on programs.
The tweets pointed to “reports” about the financial practices of the United States Fund for Unicef and the American Red Cross and have been widely shared by some of Mr. Trump’s 1.9-million followers.
The problem is that the figures are false.
Snopes, a site that checks the validity of Internet-based rumors, labeled the information included in Mr. Trump’s tweets as ”mostly outdated and inaccurate,” saying that the information may have come from a chain e-mail that was first sent in 2005.
Reports are out there that many CEO’s of charities are getting overpaid, while their causes are seeing very little…
— Donald J. Trump (@realDonaldTrump) November 19, 2012
June 13, 2012, 10:58 am
To reach people in their 20s and early 30s, the most important thing nonprofits can do is to make sure their Web sites are easy to read on a mobile device and not overly cluttered, says a survey of more than 6,500 young people released Tuesday.
About 65 percent of respondents said they liked to learn about a nonprofit through its Web site, compared with 55 percent who said they turned to social networks, e-mail newsletters (47 percent), print (18 percent), and face-to-face conversations (17 percent).
Other findings from the survey, conducted by two consulting companies, Achieve and Johnson, Grossnickle, and Associates:
Keep e-mail newsletters short and to the point. Members of focus groups conducted with the survey said they were more likely to read short, focused e-mails than long messages. About 65 percent of young people said they wanted e-mails to give them news about the…
February 14, 2012, 2:16 pm
We asked our followers on Twitter to share their best romantic messages in the language of nonprofits.
Below is a running list of some of the responses from the nonprofit world and the Chronicle staff. Join in and post using the hashtag #nonprofitvalentines.
December 14, 2011, 4:53 pm
Twitter has given six nonprofits an early chance to test out its new brand page design, which seeks to give users more effective ways to promote their work.
The American Red Cross, Create Jobs for USA, Global Citizen Year, Gray Area Foundation for the Arts, Kiva, and Room to Read, now have pages that feature new banners and space to display a promoted tweet with a video.
And these early adopters say they expect the new layout to help them connect more effectively with followers and others who see their Twitter pages.
“If they come to our Twitter page for the first time, it’s a great way to take a peek at what we are all about in a more curated way than there has been in the past,” said Shauna Carey, communications associate at Room to Read.
The organization this week promoted a tweet that encourages supporters to contribute to the organization’s “holiday wish list” campaign. …