Category Archives: Twitter
May 25, 2011, 9:23 pm
The charity Reel Grrls made a difficult decision when it opted to turn down $18,000 from a longtime corporate sponsor, the charity’s executive director said this week. But the organization’s leaders felt it was the right thing to do.
That feeling can only be helped by an outpouring of support from about 600 donors who gave about $22,000 in less than a week. Typically the organization gets money from just 150 donors a year.
The charity made national headlines this month after a local representative from the cable company Comcast threatened to pull support for a summer program over a critical Twitter post about the company’s hiring of Meredith Attwell Baker, a member of the Federal Communications Commission.
“The minute the story went out, we started receiving not only social-media mentions but donations,” said Malory Graham, executive director of Reel Grrls, which has…
May 23, 2011, 10:47 am
A Seattle charity last week turned down an $18,000 grant from Comcast after a cable company representative threatened to pull its grant to the nonprofit over a single tweet.
A Comcast employee threatened to stop supporting Reel Grrls, a Seattle group that helps teenage girls make films, after the charity used Twitter to criticize the company’s controversial decision to hire a former Federal Communications Commission commissioner.
The cable company later told The Washington Post the threat was not sanctioned and that the money was never actually in jeopardy. But on Friday, Reel Grrls issued a statement saying it wouldn’t accept the money on the grounds that it believes Comcast was trying to “stifle public discussion.”
The controversy started when Reel Grrls, a Seattle group that helps teenage girls make films, posted the following to its Twitter feed: “OMG! @FCC Commissioner…
March 4, 2011, 1:27 pm
Want to fast track your charity’s next video to viral success? Call Justin Bieber.
A remix of the teenage singer’s performance for the American Cancer Society’s More Birthdays campaign—released by the charity in honor of Mr. Bieber’s 17th birthday last Tuesday—is now the most popular video on the nonprofit’s YouTube channel, with about 14 times as many views as its second most-popular video.
And while Mr. Bieber’s legion of mostly young fans aren’t the charity’s typical supporters, his star power is helping the American Cancer Society.
“Our target demo is not 12-year-old girls, to be sure. But their moms? Absolutely,” said Andy Goldsmith, vice president of creative and brand strategy at the American Cancer Society. “We have these two significant objectives: knowledge and relevance. And when your goal is relevance, it helps to have Justin Bieber, who is incredibly…
February 17, 2011, 5:48 pm
Shortly after 11 p.m. on Tuesday, someone named Ryan found two four-bottle packs of Dogfish Head Brewery beer. The more than 260,000 people who follow the American Red Cross’s Twitter account were promptly informed of the discovery.
Accidentally, of course.
Gloria Huang, a Red Cross employee, mistakenly posted the comment to the wrong account through the online application HootSuite, which can support more than one Twitter account at the same time.
What the Red Cross did next is an example to other nonprofit organizations that make a similar gaffe. The organization deleted the post, owned up to it on Twitter, followed it with an explanatory blog post, and treated the entire situation with a dash of humor.
Wendy Harman, social-media director at the Red Cross, was awakened by the phone ringing shortly after the post went up. It was an employee at the Red Cross in Chicago…