Category Archives: Videos
January 28, 2013, 9:27 am
YouTube and two marketing companies are collecting data about how people interact with nonprofit videos online.
YouTube is working with See3 Communications, a company that advises charities on creating videos and other materials, and the Edelman public-relations firm to conduct a survey to measure the success rates of videos in North America. The results of that survey will be combined with data from YouTube’s nonprofit program to create a report expected for publication this May, according to See3.
That report will include information on nonprofits’ video budgets, how they distribute videos, and how effective videos are as a marketing tool.
The survey is available online now, and participants will be entered to win a $400 donation to their organization and other prizes. All survey results will be anonymous in the final report.
What questions do you have about video use in…
July 19, 2012, 10:58 am
YouTube has released a new feature to help nonprofits and activists protect the identities of people who appear in their videos with the push of a button.
The new tool allows people posting a video to blur all of the faces appearing in their work, making it much more difficult to identify people.
In a blog post Wednesday, YouTube cautioned that the technology is still new and may have trouble detecting the faces that are supposed to be blurred, particularly if they are partially covered or at certain angles. It also warned that the system could miss a frame, which would make it possible for viewers to figure out who was in the blurred image.
Is this a useful feature for your organization?
Send an e-mail to Cody Switzer.
June 29, 2012, 10:00 am
Charities will soon have a new way for their supporters to use videos to help raise awareness and money on their behalf.
YouTube said Wednesday it is allowing video makers to link directly from videos to pages on the fundraising and petition sites DonorsChoose.org, Change.org, Causes.com and Rockethub.com.
In addition to those four sites, YouTube in April began allowing links to the sites Kickstarter.com and Indiegogo.com, which use crowd-sourcing techniques to seek donations.
Jessica Mason, a YouTube spokeswoman, said the company decided it was important to give nonprofits and their supporters the opportunity to have more ways to raise money and awareness through videos that are posted on the site. “The idea is to take platforms that are already using the power of crowds and make it easy for any YouTuber to support a project,” Ms. Mason says.
The new feature will…
April 11, 2012, 9:38 am
Eight charities have won cash grants through the DoGooder Awards, an annual contest that highlights the best nonprofit videos.
The winning videos, which include both advocacy and fundraising features, succinctly communicate a message while including a call to action, says Danny Alpert, a contest judge and executive producer at See3, a video consulting company that sponsors the contest, which is now in its sixth year.
“Nonprofits need to challenge themselves about what makes a story worth telling,” Mr. Alpert says. “Why will people care?”
The contest awarded four $3,500 grants, three based on an organization’s size, plus one more for overall storytelling. The Case Foundation also provided four organizations $2,500 in its “Be Fearless Video” category for producing especially provocative work. YouTube recently featured the winning videos on its homepage.
See two of the winning…
March 20, 2012, 8:49 am
YouTube has started a new feature that will allow all nonprofits to broadcast live events through their own video channels.
Free live video streaming online isn’t a new technology—one of the best-known providers, ustream, started offering the service in 2007—but YouTube’s new service gives nonprofits the chance to stream video through their existing YouTube channels, with all of the features the site provides for other videos.
The American Foundation for Equal Rights, a gay-rights organization that is challenging California’s ban on gay marriage, was one of the first to use the live streaming feature. Two days before YouTube enabled live streaming for all nonprofits, the group broadcast a live performance of “8,…
March 15, 2012, 3:23 pm
The Chronicle asked Michael Hoffman, chief executive of See3 Communications, a consulting company that helps nonprofits use video for advocacy and fundraising campaigns, to share lessons from the success of “Kony 2012,” the video about the African warlord Joseph Kony. His essay follows:
Invisible Children’s controversial “Kony 2012″ video has reached unprecedented heights for a social-cause video.
It has already received more than 100 million views on YouTube and Vimeo. The most amazing thing to many people is that the video is nearly 30 minutes long, which surely breaks the “rule” that online videos need to be short to be effective.
Starting From a Strong Base
It is important to understand that Invisible Children has been working for a decade building a strong…
March 1, 2012, 10:45 am
A series of videos teenagers produced to promote safe sex has prompted an unexpected flood of attention for a health charity in New York, thanks to a stir caused by state lawmakers.
The controversial video (shown above) was one of five written and directed by teenagers in the Community Healthcare Network’s Positive Action and Choices for Teens program, which was started in 1998 with an infusion of state money.
The group, which has been producing videos since 2010, sent links to the videos to New York media outlets, hoping they would get coverage.
But when the first article appeared last month in the New York Daily News, it included statements from upset lawmakers who called the videos “hazardous” and “alarming.”
“We felt the article didn’t do justice to the teens and the entire program,” says Catherine Abate, chief executive of the network.
The organization says that …