Causes, Facebook’s popular social-media fund-raising site, recently added three updates to its system to help nonprofits raise money on Facebook, participate in marketing deals with companies, and ask questions:
Facebook Fan Page Integration
Causes last week added a new way to use Facebook fan pages to help organizations promote their Causes efforts. The new application, which displays as a tab on fan pages of nonprofit organizations, can be set up to show your cause or a specific project. The Causes blog posted a step-by-step tutorial on how to add the tab to your page.
‘Give a Minute’
The company recently added a new feature for charities that work closely with companies. The feature, called “Give a Minute,” asks people viewing the Causes site to do something like take a brief quiz or watch a 30-second video in an interactive advertisement for the corporate sponsor. Each time someone takes part, the sponsoring company makes a small donation—usually 10 cents—to a designated charity.
“The Give a Minute program is really about creating new ways for people to give,” said Matt Mahan, the vice president for social impact for Causes.
Causes recently added user support forums, which allow nonprofits and donors to get help using the site from one another instead of contacting Causes directly.
“The goal is to shift from us trying to manage an overwhelming flood of inquiries that we can only give a small amount of attention to, to a system where people can speak directly to others who have already answered the questions they have,” Mr. Mahan said.
Mr. Mahan said Causes isn’t doing away with traditional support but hopes that more users would consult the forums–which contain common questions–before sending e-mails to support.