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Facebook Tests New Tool for Online Giving

Facebook users can now do more than simply click “like” to support charities on the popular social-networking site.

As part of its new Facebook Gifts feature, Facebook users can donate directly to an organization or let their “friends make the choice” about which organization they should support.

To start, the social network is accepting donations for 11 organizations: the American Red Cross, Blue Star Families, Boys & Girls Clubs of America, DonorsChoose.org, Girls Inc., Kiva, Livestrong, Oxfam America, Rainn, St. Jude Children’s Research Hospital, and Water.org.

The effort is separate from Causes, a Web site that allows users to donate to charity through Facebook and other social-networking sites. It has 185-million users, according Matt Mahan, the organization’s president and chief executive.

Facebook Gifts is not yet available to all Facebook users, but it is expanding, according to the company.

To learn more about the Facebook Gifts donation tool, visit Facebook’s newsroom.

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