Not many charities are raising significant amounts of money through social networks, but the ones that are come in a variety of sizes, according to a new study.
Fewer than 3 percent of the 11,196 nonprofit groups that responded to the Nonprofit Social Network Benchmark survey said that they raised more than $10,000 on Facebook in 2010.
But of the 27 charities that reported raising more than $100,000 on Facebook, 30 percent had annual budgets of $1-million to $5-million.
Nearly nine out of 10 organizations in the survey said they have a presence on Facebook. Almost 60 percent of the groups use Twitter, and nearly a third say they are on LinkedIn.
The study was sponsored by the Nonprofit Technology Network; Blackbaud, a fund-raising software company, in Charleston, S.C.; and Common Knowledge, a technology-consulting company in San Francisco.