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Promoting the Social Good: a Growth Industry

Chris Hughes, one of the co-founders of Facebook, made headlines recently when he announced that he will soon unveil a new social-networking site called Jumo.

The site, which is scheduled to debut in the fall, has a simple mission:

“Jumo brings together everyday individuals and organization to speed the pace of global change,” according to its Web site. “We connect people to the issues, organizations, and individuals relevant to them to foster lasting relationships and meaningful action.”‘

That description got us thinking about some other social-network-style sites that have similar mission statements.

Let’s see if you can tell them apart.

Match the following Web sites with how they describe themselves:

1. All for Good
2. GlobalGiving
3. Idealist
4. CauseCast
5. Causes

a. “An interactive Web site where people and organizations can exchange resrouces and ideas, locate opportunities and supporters, and take steps toward building a world where all people can lead free and dignified lives.”

b. “Strives to empower people from all walks of life to have a positive impact on the world in which they live. We allow users to organize into communities of action focused on specific issues or nonprofit organizations.”

c. “Connects donors with community-based projects that need support.”

d. “Makes it simple to find and share volunteer activities with friends and family.”

e. “An interactive community that connects individuals, leaders, celebrities and brands to make a positive impact on the world.”

Answers are posted in the comments section below.

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