If your organization has a Facebook page, you’ll probably want to make note of a subtle yet important change in the way people interact with your group.
Until today, when somebody wanted to join a group, he or she would click on a link that said, “Become a fan”.
Today, that language changes. Instead of becoming a fan, people now click on a button that says they “like” a page.
Why does it matter?
When people using Facebook join a group, their status updates will now say that they “like” the group.
But, perhaps more important, the change means that many nonprofit groups now need to revamp the language in promotional materials that encourage supporters to connect with them on Facebook
What do you think of the change? Is your organization planning to update promotional materials to reflect Facebook’s new language?