YouTube and two marketing companies are collecting data about how people interact with nonprofit videos online.
YouTube is working with See3 Communications, a company that advises charities on creating videos and other materials, and the Edelman public-relations firm to conduct a survey to measure the success rates of videos in North America. The results of that survey will be combined with data from YouTube’s nonprofit program to create a report expected for publication this May, according to See3.
That report will include information on nonprofits’ video budgets, how they distribute videos, and how effective videos are as a marketing tool.
The survey is available online now, and participants will be entered to win a $400 donation to their organization and other prizes. All survey results will be anonymous in the final report.
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