Tag Archives: mobile
July 21, 2011, 9:32 am
Silver Ring Thing, a Christian group that promotes abstinence among teenagers, is seeing success with mobile technology—but not for fund raising. The organization is using the medium almost exclusively for reaching out to young people.
During the past 18 months, the group has built a mobile database totaling about 25,000 numbers, mostly teenagers, said Jason Burtt, Silver Ring Thing’s senior vice president and national director. Silver Ring Thing sends one or two messages a month to its list, mostly encouragement, news, and links to blog posts and videos.
About 10 percent of the people who receive a message with a link visit it, and about 5 percent watch videos, Mr. Burtt said.
“We get good feedback from people who receive them,” Mr. Burtt said. “The main service for us is to be a reminder [to our audience], along with a chance to launch or advertise things that we are …
June 23, 2011, 2:54 pm
The international advocacy organization One has chalked up some early successes with a new mobile application for iOS—the operating system for Apple’s iPhone, iPad, and some iPods.
The application, released this month, makes it easy for the organization’s supporters to call their U.S. representatives, sign petitions, and connect with other advocates and organizers in their area. During its first two weeks, the free application recorded more than 20,000 downloads.
“We think that mobile advocacy is the next step,” said Kimberly Hunter, a spokeswoman for One.
So far, the best measure of its success is downloads, but that will change with new campaigns, Ms. Hunter said. The organization plans eventually to add a competitive component to the app that will allow supporters to measure their actions against others’—and for the organization to figure out which people are its most…