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Tag Archives: social media
January 3, 2011, 5:01 pm
Why Charities Need to Take a Long-Term Approach to Online Relationships
Nonprofits must avoid treating their followers on social networks like ATM machines and instead establish strong relationships with them, Allison Fine, the author and the host of the Chronicle podcast Social Good, said during an interview last week on the PBS NewsHour. Doing so will allow organizations to ultimately raise more money, she says.
“This is not direct mail online,” she says. “People who are online who are giving want to develop relationships with causes, with organizations. And those relationships are encouraging people to give more over time online than they do in traditional ways.”
Let us know what you think of Ms. Fine’s views in the interview — tell us how your organization is building ties to its supporters by using social media.
November 30, 2010, 5:54 pm
Guest Post: Why the New Social Network Jumo Will Fail
Editor’s Note: We challenged The Chronicle’s Twitter followers to offer their assessment of whether the new social-networking site Jumo will succeed or fail. Mark Wilson (@ctrlzee) took on the challenge and offers the following guest post.
By Mark Wilson
Facebook has won this decade, a decade in which computers have shrunk into cellphones and letters to grandma have shrunk into writings on her wall.
Facebook is the social-networking platform that’s redefined the way we’ve lived this decade at a fundamental, electronic level. Seriously. One-third of women ages 18-34 check Facebook each morning before using the bathroom. If that’s not a revolution, I don’t know what is.
There is no such thing as a “Facebook killer”—not in this era. That’s as absurd as saying there’s an “oxygen killer.” When 500-million people are using your service, it’s the norm; it’…
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