The Wal-Mart Foundation plans to give $19-million to nonprofits during the holidays–and it’s hoping Facebook users can help decide how to give a portion of that money.
The retailer is taking nominations on Facebook until November 30 for organizations that provide people with basic needs like food or shelter. The 200-word submissions, with required photos, will then be reviewed and selected by the foundation. At least 12 winners will be announced daily from December 12 to 23. Those groups will each receive a share of the $1.5-million the foundation has set aside for the Facebook effort.
“We want every dollar to be as impactful as possible and think that local, individual submissions will help us uncover the greatest needs,” said Julie Gehrki, senior director at the Wal-Mart Foundation.
Schools and government agencies, in addition to nonprofits, are all eligible for the Facebook contest.
The rest of the Wal-Mart money is going to Catholic Charities, Feeding America, and the Salvation Army.
Visit the foundation’s Facebook page to nominate your organization.
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