We recently explored what nonprofit groups can learn from the much -acclaimed social-media marketing effort by the men’s deodorant Old Spice.

What we didn’t explore as a suggestion—spoofing the campaign.

That’s exactly what Brigham Young University did to persuade students to use the library.

The video above features Stephen Jones, a Brigham Young student, borrowing heavily from Old Spice’s actor, Isaiah Mustafa.

It has been viewed more than 1.3 million times on YouTube.

Have you seen other adaptations? Share them with us in the comments section.