For Scott Belsky,the difference between a brilliant idea and a successful idea is a matter of execution.

Mr. Belsky — author of Making Ideas Happen and founder of Behance, a company that develops products and services for creative industries — says successful entrepreneurs are able to turn their creative ideas into money-makers by avoiding many of the traps that submarine these ideas.

He outlined some of these traps — and how to avoid them — during a recent interview with The Chronicle at the NextGen: Charity Conference in New York. Watch the video above to hear his insights — and how they apply to nonprofit groups.