If your organization isn’t sharing great stories online, it might be failing to get the attention it deserves.
But how do you know if your stories are less than compelling? Every time you tweet, post to Facebook, or create a video, ask yourself, “Would I share this?”
That’s the advice of Charlie Wollborg, partner at the marketing firm Curve Detroit, in a panel at the South by Southwest Interactive conference in Austin.
The problem with a lot of online content is that it is forced, he said.
Many nonprofit leaders know they need to post, so they go ahead without worrying about whether what they say is interesting, he says. Too many organizations, he says, are simply “phoning it in.”
“Phoning in anything is a mistake, except for pizza,” Mr. Wollborg said.
How do you improve your storytelling? Keep trying to tell a better story, he says. Treat your messages as a “serial,” not a one-time post. Cut out what doesn’t work.
“Storytelling is a muscle” that needs to be worked out to grow, he said.