YouTube has started a new feature that will allow all nonprofits to broadcast live events through their own video channels.
Free live video streaming online isn’t a new technology—one of the best-known providers, ustream, started offering the service in 2007—but YouTube’s new service gives nonprofits the chance to stream video through their existing YouTube channels, with all of the features the site provides for other videos.
The American Foundation for Equal Rights, a gay-rights organization that is challenging California’s ban on gay marriage, was one of the first to use the live streaming feature. Two days before YouTube enabled live streaming for all nonprofits, the group broadcast a live performance of “8,” a play about the ban starring Brad Pitt, George Clooney, and other celebrities.
It has been viewed more than 530,000 times.
Do you plan to use YouTube’s live streaming feature? Let us know in the comments below.