YouTube in recent weeks has turned its focus to helping nonprofits create more powerful, effective videos, with a new “playbook” guide and a chance to participate in a one-day video boot camp in San Francisco.

The free 24-page guide, “YouTube for Good,” helps nonprofits devise attention-grabbing names and code their videos’ descriptions to make them more visible to search engines, tell better stories, and use video as part of  broad campaign.

The San Francisco event is part of the company’s NextUp program, which in the past year has helped chefs and fitness trainers improve their videos. The meeting, in San Francisco on April 2, will offer one-on-one consulting to organizations selected through an application process.

Since YouTube started its Nonprofit Program in 2007, 16,000 organizations in the United States, Australia, Canada, and the United Kingdom have joined. Nonprofits and activism’ is the second fastest-growing category on the site, according to the company.