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[peterp]

Let's continue the Chronicle's recent live discussion on planning special events in a recession -- http://philanthropy.com/live/2009/02/special_events/

Did you agree with the advice offered by our panel? Were there unanswered questions? Are there topics you'd like to discuss in more detail? Feel free to share your thoughts, reactions, or questions here.

[michaelwesolowski]

I am interested to hear more from Rene, a funder who asked:

The discussion is going as if galas and events are going to continue to happen regardless of the economic troubles we're facing. In this economy, and as a funder, I am not so sure. What are some other ways to raise general operating dollars that do not include galas and events?

What is Rene's perspective as a funder; is Rene from for-profit or not-for-profit organization?
What is Rene's goals or objectives as a funder?

[keithreed]

Something that we have found to increase the results of a silent auction is to mark some of the more special items (autographed jersey, wine, summer house, etc.) with a "Winner Take All" price. You might have an opening bid of $100 on a case of wine that your donor has said is worth $500. At the bottom of the bid sheet, put "Winner take all price $750". If someone really wants that wine, he will put his name down with the $750 bid and close the auction for that item. The bidder gets his wine without having to check back all night to see if he's still the high bid, and you get a premium over the "real" value of the auction item. If you set the WTA price too high, though, no one will go for it. Just make sure that it's a bit of a stretch price though - don't make it less than you think you'd get through the regular auction process.

[phak09midd]

One thing we've found to be very beneficial is to make sure mission at the heart of the event.  This can be accomplished by big things -- like having a video highlighting programs or a speaker who has benefited from your services -- but it can also be small things -- like having small notes at each table from program recipients or having persons who are passionate about the organization serve as greeters or reverse greeters. 

Of course we want people to enjoy the food, be entertained and have a fun time...but it's most important to make sure everyone walks away knowing what your organization does, how it is making a difference and feeling great about it! When guests understand what you are doing and see that you are using their dollars responsibly, there is a greater chance that they will be willing to give, both now and in the future.

[hankb00]

Has anyone had experience with or planning Virtual Galas? If "yes," I would be very interested in your experiences, what went right, what went wrong, tips to improve such events, etc.